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The US has a complex history with race, reproduction, and class, leading to negative health outcomes for women and other birthing people of color.

Dominant public narratives surrounding these health outcomes are not always reflective of the perspectives of women and other birthing people of color.

Our narrative change strategy seeks to shift the social norms and perspectives that influence the reproductive and maternal health marketplace through dialogue on the complex intersections between race, health, education, justice, capital, and entrepreneurship. Our narrative change strategy emerged from the stories and lived experiences that women and people of color shared through the P.S. Blossom podcast, our flagship program.

We AMPLIFY the stories and lived experiences of women and other birthing people of color as a counter-narrative to what is portrayed in dominant media.
We ENGAGE community members to craft solutions that address the complex reproductive and maternal health outcomes affecting women and other birthing people of color.
We CHALLENGE reproductive and maternal health investors and entrepreneurs to center on the needs and preferences of women and other birthing people of color.
We BRING TOGETHER the voices of activists, community members, scientists, investors, and entrepreneurs to further accessibility, affordability, quality care, and behavioral change by galvanizing the community – one conversation at a time.

Blossom was created as a catalyst for hope, empowerment, and change to shift community behavior through storytelling. It redefines reproductive health care by centering and prioritizing women and birthing people of color.

Blossom explores the complex intersections of reproductive health and racial justice, investment and equity, entrepreneurship, and market development in a hybrid series. Hearing from Black, Indigenous, women of color, we open up the stories of lived shared experiences, providing reliable sources of unique reproductive health needs. Hearing from partners, investors, and entrepreneurs of color in the reproductive health space allows us to address the disparity between the general market and the one that exists to serve these needs.

Reproductive Justice and Impact Investing:

The Intersection Matters

A discussion about race & reproductive health with Heidi Williamson, Marcela Howell, and Ulili Onovakpuri.

P.S. Blossom

P.S. Blossom is a podcast series focused on empowering all women, especially Black, Indigenous, and other Women of Color, to advocate for their health care, their way. This series explores issues of race, gender, and class within sexual, maternal, and reproductive health with a specific focus on the autonomy of Black, Indigenous, other Women of Color.

For more information, contact
Victoria Griffin, Sr. Program Associate, at